Meet Alison

When creating Pritchard & Moore, we wanted to ensure our shop manager was someone who truly understood our passion and dedication to the exclusive experience our boutique would offer.

 Alison joined our team prior to our boutique launching, and has over a decade of experience in bridal and occasion wear. Get to know her more:

What did you do before coming to Pritchard & Moore?

Where do I begin! I started off studying to be an artist, enrolling on a course in Fine Art in Newport in the 1980s.

I then went on to teaching art in schools, and providing art classes for Age Concern.

What brought you to the world of weddings and bridal wear?

I’ve always loved the intricacies of wedding design. I worked at a popular store in South Wales, where I was a major part of the buying process.

I enjoyed keeping up with all of the bridal trends, ensuring that I was ahead of the curve when it came to wedding fashion.


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What do you enjoy doing outside of work?

I love painting and upcycling – anything creative! I also enjoy spending time with my son Max; he’s 19 and plays Premiership rugby so I watch that when I can.

Other than that, I’m a big fan of baking. I like good food and red wine, and I sleep when I can!

Who are your favourite wedding dress designers?

Justin Alexander, Donna Salado… I love Stephanie Allin’s designs too.

If you were to get married tomorrow, where would you go?

Probably Portugal; I love the Algarve. On the other hand, I think Wales is a beautiful country and there’s plenty of beautiful places to get married here. We’re very lucky!

What kind of dress would you wear?

Something 50s inspired! I think they look very classic, plus they’re great to photograph.


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What do you love about working at Pritchard & Moore?

The dresses! We gratefully receive so many donations from a number of wonderful supporters and stores.

Anything from wedding gowns to mother of the bride outfits to accessories, they’re all great quality and every item has a story behind it.

I also enjoy getting to meet the customers and supporters. Everyone has a different vision, and it’s great to be part of that. I love finding someone their perfect dress or outfit. If they’re happy, I’m happy!